The Ultimate Checklist For A High Performing Marketing Tech Stack
The Ultimate Checklist For A High Performing Marketing Tech Stack
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Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to enhance their information collection processes. While it needs a lot more technical knowledge than normal GTM and may introduce added prices, it can result in higher precision and even more reputable information
Pixel tracking uses a piece of code to register conversions on your website. It's easy to set up and less prone to advertisement blockers.
1. Extra exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser personal privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is less precise than it ought to be.
Server-side tracking is a more safe and secure alternative that aids to bypass these limitations, as it's packed from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.
Furthermore, this kind of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based monitoring. This adaptability offers marketing experts extra possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are positioned in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular data that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for companies to control information hauls prior to it reaches 3rd party endpoints, boosting safety and security and personal privacy. This is specifically important as different web browsers and systems significantly alter just how they handle cookies. For instance, in iOS 14, Safari will only supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture individual data directly on your own web servers. This gets rid of reliance on e-commerce affiliate marketing software 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what events to record. This data is then sent to analytics devices like Google Analytics and Facebook Business. It's also used to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies a lot more control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and assists ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.